FOX Upfront

Client: Fox Corporation

The FOX Upfront returned to The Hammerstein Ballroom at The Manhattan Center to showcase the company’s leadership across Sports, Entertainment, News, and Streaming. Phoenix was honored to be selected as a production partner and entrusted with the enormous responsibility of producing this Upfront. With a 17,000 pixel horseshoe-shaped screen (a larger screen dimension than ever the Las Vegas Sphere,) Phoenix worked diligently to create bespoke content that wowed the 1,400 Executives and Marketers in attendance. At the star-studded event, FOX unveiled new shows as well as custom sales solutions for valued partners across the FOX family portfolio. The event, which received rave reviews from AdWeek to Variety, featured stars from FOX’s hottest shows, including Gordon Ramsay, Rob Lowe, Will Arnett, Lisa Vanderpump, Jaime Foxx and Tom Brady to name a few.