Icelandic Glacial Water

Client: Icelandic Glacial Water

When Icelandic Glacial Water needed two broadcast spots as the anchor for their 2024 advertising campaign, Phoenix got to work. Focusing on the water and Iceland as our heroes, the spots were shot, in their entirety, in the land of Fire and Ice. With the help of two Icelandic influencers Phoenix traversed Iceland to shoot in remote and virtually unreachable locations. And most importantly, the results...? Icelandic Glacial Water saw their two highest months of sales in the company’s history up 43% for June and 45% for July as well as showing strong growth in the retail category up 17% the month after the campaign launched.