Fiat Armani 500e

Client: Stellantis

Phoenix Media Group delivered a masterclass in luxury brand activation with the US debut and product launch of the Fiat Armani 500e Collector’s Edition. Staged on iconic Rodeo Drive in Beverly Hills, this wasn’t just an event; it was a cultural moment. Phoenix helped orchestrate an immersive experience, seamlessly blending automotive excellence with high fashion, attracting a constellation of celebrities including will.i.am, Ashley Park, Jamie King, Giancarlo Esposito, and influencers galore. This meticulously crafted event generated significant buzz and media coverage, offering unparalleled brand exposure and solidifying the Fiat Armani 500e’s position as a coveted status symbol. The brand’s marketers sought to launch a product with maximum impact and reach a highly desirable audience and Phoenix’s ability to create a truly unforgettable and effective brand experiences helped them achieve these goals.